Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit my-shapelab or make a purchase from our website.

1. Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including:

  • The web browser you use;
  • Your IP address;
  • Your time zone;
  • Cookies installed on your device.

We also collect information about how you browse and interact with our website, including:

  • The pages you visit;
  • The products you view;
  • The websites or search terms that referred you to our website.

We refer to this information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Small data files stored on your device that often contain a unique identifier. For more information, please refer to our Cookie Policy.
  • Log files: These track actions occurring on the website and collect data such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • Web beacons, pixels, and tags: Electronic files used to record and analyze how users browse and interact with our website.

When you make or attempt to make a purchase through our website, we may also collect certain information from you, including:

  • First and last name;
  • Billing address;
  • Shipping address;
  • Payment information;
  • Email address;
  • Phone number.

We refer to this information as “Order Information.”

In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

2. How We Use Your Personal Information

We use your Personal Information to:

  • Process and fulfill your orders, including managing payments, shipping, and order confirmations;
  • Communicate with you;
  • Detect and prevent potential fraud;
  • Provide you with information or marketing communications in accordance with your preferences.

We also use Device Information to:

  • Identify potential fraudulent activity;
  • Improve and optimize our website;
  • Analyze how customers browse and interact with our website;
  • Evaluate the effectiveness of our marketing and advertising campaigns.

3. Sharing Your Personal Information

We may share your Personal Information with third-party service providers that help us operate our business.

For example, we use Shopify to operate and host our online store.

We may also use Google Analytics to better understand how visitors interact with our website.

We may disclose your Personal Information where required by applicable law, regulation, legal process, or government request, or where necessary to protect our legal rights.

4. Personalized Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

You may be able to opt out of personalized advertising through the settings provided by the relevant advertising platforms, such as Google, Facebook, or Bing.

5. Do Not Track

Please note that we do not alter our website's data collection and processing practices when we detect a “Do Not Track” signal from your browser.

6. Your Rights

If you are a resident of the European Union or another jurisdiction providing similar data protection rights, you may have the right to:

  • Access the Personal Information we hold about you;
  • Request that your Personal Information be corrected;
  • Request that your Personal Information be deleted.

To exercise these rights, please contact us using the contact information provided at the end of this Privacy Policy.

If you are located in Europe, we process your Personal Information in order to fulfill our contractual obligations to you, such as processing your orders, or where we have a legitimate business interest in doing so.

Please note that your Personal Information may also be processed outside Europe, including in Canada and the United States.

7. Data Retention

When you place an order through our website, we will retain the relevant Order Information in our records unless and until you ask us to delete this information, subject to any legal or regulatory retention obligations that may apply.

8. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy from time to time to reflect changes to our practices, operational requirements, or applicable legal and regulatory obligations.

9. Contact Us

If you have any questions about this Privacy Policy, would like to exercise your privacy rights, or wish to make a complaint, please contact us at:

info@my-shapelab.com